April 30, 2024 – We’re proud to announce the formation of Better Demon, a new kind of games studio for a new kind of competitive PvP experience. Our founders, creator Brad Strong and game industry veterans Parker Davis and Hokyo Lim, are committed to redefining PvP combat with a new genre of multiplayer battlegrounds that blends MMORPG-style class-based combat with high-skill, physics-driven action.
Introducing Aeon: A New Kind of PvP Battleground
Our flagship project, Aeon, is designed to be a standalone competitive PvP experience that eliminates the grind of traditional MMORPGs while delivering deep character customization, strategic team play, and intense action combat. The game is set in a post-tech fantasy universe, where magic and the remnants of lost technology collide, creating a rich backdrop for battle.
Unlike traditional MOBAs or MMORPGs, Aeon offers players immediate access to a wide array of spells and abilities, allowing for instant strategic depth without the need for prolonged leveling. The game features dynamic physics-based combat, where mobility, positioning, and reaction speed are key to victory.
A Competitive Edge
We see Aeon as the Dark Souls/Sekiro of WoW-style PvP, offering a high-skill-cap experience that rewards quick thinking, quick reflexes, and mastery. The game will compete with established titles like League of Legends, DOTA 2, and Final Fantasy XIV Online, but with a fresh take on PvP balance and mechanics.
Aeon prioritizes community engagement, with guild systems, coaching tools, and an AI driven User-Generated Content (UGC) platform that empower players to shape the game world. A thriving auction house and robust modding tools will further enhance player-driven economies and creativity.
Monetization and Long-Term Vision
Aeon will initially be a one-time purchase, leading to free-to-play down the road, with no subscription. The focus on cosmetics sales will ensure a fair competitive environment. The game will feature battle passes, seasonal tournaments, and a donor subscription model that provides additional stat tracking, achievements, and profile customization.
We are committed to long-term engagement, with new content, classes, and expansions planned every six months. Our UGC platform, leveraging AI, will allow players to continuously generate and evolve content, ensuring the game remains fresh and dynamic for years to come.
A Bold Future for Competitive PvP
With Better Demon officially formed, Strong, Davis, and Lim are poised to disrupt the competitive gaming landscape. Our vision for Aeon is ambitious, blending MMORPG depth with fast-paced PvP action, and setting the stage for a new era of multiplayer competition.
Stay tuned as we unveil more details in the coming months. The battle begins soon!
May 8, 2025 – Our developer-owned studio, Better Demon, was formed to create a new kind of competitive PvP experience that blends high-skill gameplay with ethical monetization. Founders Brad Strong, Parker Davis and Hokyo Lim bring extensive experience in game development, and a shared vision for reinventing genres and reinvigorating the industry
A Studio Built for Competitive Excellence
We’re committed to delivering innovative gameplay with a focus on high-skill cap mechanics, ensuring that players are rewarded for mastery and strategy. Our debut title, Aeon, is designed to fill a market gap for dedicated MMORPG-style PvP battlegrounds, offering a standalone competitive experience that caters to both PvP enthusiasts and MMORPG fans.
Our core studio philosophy is ethical capitalism, ensuring fair compensation for developers and a non-exploitative monetization model for players. Unlike many free-to-play games that rely on aggressive microtransactions, Better Demon will always prioritize player value, offering cosmetics, battle passes, and premium memberships without compromising competitive integrity.
Industry Veterans Leading the Charge
Our founding team brings decades of experience from some of the biggest names in gaming:
- Brad Strong, CEO and Creative Director is the visionary behind Aeon, with deep expertise in 3D modeling, animation, and competitive game design.
- Parker Davis, President, COO and Executive Producer, has led major projects for Square-Enix/Eidos, Ubisoft, Rockstar, Bethesda, and Activision, including Tomb Raider, Red Dead Redemption, Max Payne 3, Brothers in Arms: Hell’s Highway, Star Trek: Legacy and Star Trek: Bridge Commander.
- Hokyo Lim, Chief Creative Officer, is a co-creator of League of Legends and former SmileGate Studio Head, with a portfolio spanning Sly Cooper, The Long Dark, and Little Devil Inside.
A Game Designed for the Future of PvP
Aeon is built on Unreal Engine 5, leveraging advanced physics-based combat and MMORPG-style class-based mechanics in a competitive battleground format. The game will feature :
- 5v5 and 10v10 team-based battles with diverse game modes like Capture the Flag, Dominion, and Siege.
- A flexible talent tree system, allowing deep customization and strategic play.
- Esports integration, with ranked matches, tournaments, and spectator tools.
- Cross-platform play, ensuring accessibility for PC and console players.
Strategic Growth and Market Positioning
We’ve taken notice of player dissatisfaction with existing PvP systems in major MMORPGs, and increased demand for a standalone PvP-focused MMORPG experience. Aeon will capitalize on growing interest in MMORPG-style PvP, esports potential, and modern technological advancements to create a thriving competitive ecosystem.
With a staggered launch strategy, Aeon will roll out in Early Access, followed by a soft launch, culminating in a full worldwide release.
Call to Action: Investors and Players Welcome
Aeon is currently in Pre-Production, with a first playable version expected later this year. Our studio is actively seeking strategic partnerships and investment to expand our team, accelerate development of our Minimum Viable Product (MVP), and ensure a successful market entry
For more information, visit the Better Demon official website (www.betterdemon.com) or follow our social media channels for updates on Aeon and upcoming development milestones.